The goals of the 2022 Illuminate Social Media Awards will be achieved through two parallel implementation steps:
All nominee and voting information will be preserved as part of the 2022 Illuminate Awards website for future reference, including key national COVID-19 influencers identified in each participating country.
This dual focus on nomination/voting steps and on Awards categories/country locations has been intentionally designed to drive maximum reach and engagement for the Awards, and also to drive exposure of nominees to growing audiences, boosting their following at all levels, and across multiple social media platforms. Naturally, the spotlight this generates will ultimately focus on individual award winners4 but the process will also have a deliberate ‘halo effect’ for all nominees and in all participating countries.
Given the dynamic, varied – and at times controversial – nature of social media use during the pandemic, the 2022 Illuminate Social Media Awards/categories are intentionally not associated with any specific social media platform, provider and/or tool.
Decisions of the 2022 Awards judging panel shall be based on transparent criteria and are final. Panel members and/or those linked with the awards secretariat and host/sponsoring organizations may be nominated but are not eligible for individual awards, and may not nominate or vote for award nominees.