Award implementation

The goals of the 2022 Illuminate Social Media Awards will be achieved through two parallel implementation steps:

Figure 1

All nominee and voting information will be preserved as part of the 2022 Illuminate Awards website for future reference, including key national COVID-19 influencers identified in each participating country.

This dual focus on nomination/voting steps and on Awards categories/country locations has been intentionally designed to drive maximum reach and engagement for the Awards, and also to drive exposure of nominees to growing audiences, boosting their following at all levels, and across multiple social media platforms. Naturally, the spotlight this generates will ultimately focus on individual award winners4 but the process will also have a deliberate ‘halo effect’ for all nominees and in all participating countries.

Participation is free and open to all. Nomination and endorsement/voting processes will require verified individual participation, with options for public anonymity. Agreed, transparent privacy and data protection/terms of use policies are being rigidly applied throughout.

Given the dynamic, varied – and at times controversial – nature of social media use during the pandemic, the 2022 Illuminate Social Media Awards/categories are intentionally not associated with any specific social media platform, provider and/or tool.

Decisions of the 2022 Awards judging panel shall be based on transparent criteria and are final. Panel members and/or those linked with the awards secretariat and host/sponsoring organizations may be nominated but are not eligible for individual awards, and may not nominate or vote for award nominees.

2022 Timeline


  • Invitation/commitment of host organization (ISGlobal).
  • Finalized agreement with supporting communications and design provider (Inis Communication). 5
  • Visual identity for 2022 Awards completed.
  • Narrative document and key messaging agreed.


  • Invitation/commitment of sponsoring organizations/companies.
  • Support team/secretariat established.
  • Communications/publicity planning finalized.
  • Implementation and monitoring/reporting plans finalized.
  • Judging panel finalized (including both public/global health specialists and communications/media experts).
  • Technological deployment, testing and roll-out.
  • Award categories and associated prizes agreed.


  • Publicity/outreach begins.
  • Launch/media event in a prominent venue in Barcelona, Spain (face-to-face and virtual).
  • Online events/podcasts to support/drive publicity/outreach.


  • Nomination and voting take place (over 4 weeks from 2nd to 29th November).
  • Publicity/outreach continues including supporting online events/podcasts.
  • Counting concludes for each global category, calculating popular votes.
  • Counting concludes for qualifying national categories.


  • Judging panel convenes and designates winners of each 2022 Awards category.
  • Global Award winners announced (ceremony in person and live online event).
  • National key COVID-19 social media influencers listed on Awards website for each country.