COVID-19 INFLUENCERS

Many countries have managed this outbreak through the use of ‘physical distancing’ strategies, which largely involves restriction of physical contact to the bare minimum required for daily living. This has increased the use of and dependence upon social media platforms to stay connected for work, education and social purposes; platforms such as Zoom and Microsoft Teams have seen an exponential growth in users during this time. This pervasive use of social media platforms to rapidly disseminate consensus and expert opinion by major medical organisations is a considerable addition to their pre-existing social media capacity, and serendipitously, coincides well with the necessity for both contributors and staff to work remotely.