Being ‘social’ is more than simply using Twitter or Facebook to share content or news. From journalists, bloggers and social media moderators to researchers, policy wonks and those in between, this award is for that stand-out person with the strongest ‘social attitudes’ of helping others and adding value to the malaria response. This is likely to be one of the ‘mavens’ you depend on to point you towards the latest malaria-related perspectives or opinions, new developments or resources.