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We have been using Social Media to promote the Malnutrition elearning course, developed by the Southampton University (UK) and the IMTF for the last 2 years. The material provides training on the treatment of children with acute and severe malnutrition and is suitable for doctors, nurses and public health/nutritionist students or experienced professionals. It can be used for individual study or in a formal classroom setting. The course is high quality learning for people dealing with malnutrition in health facilities and in the community. We have been using LinkedIn and Facebook to promote the course, and have had 7500 people enrol of the course, mostly through the Social Media campaign. Social Media is an excellent way of making contact with people who might benefit from the course, all round the world. We have therefore found that Social Media, and especially Linkedin can be used to achieve great global health outcomes. Please visit the course at the website below if you would like to know more about the Malnutrition course, and pass on details to colleagues and friends who might benefit. www.som.soton.ac.uk/learn/test/nutrition
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2014-08-31 05:28:29 In 2012, the University and the IMTF (International Malnutrition Task Force ) produced an elearning course to train health professionals in the treatment of childhood malnutrition. This course provides doctors and other health professionals the information on how to save the lives of severely malnourished children. The challenge was to get the course to those who needed it. The course was a great resource, but it just sat on the university computer server, untouched and unused. Originally university staff went to academic conferences to promote the course, but with little success. An alternative approach was needed. By setting up a Facebook page and by using linked-in, news of the course was promoted to those who could benefit from it. LinkedIn enabled professionals working in the field to be identified and targeted. Messages posted in the various groups were also very successful. By using a social media campaign, this course has now been used by over 7500 people across 130 countries, ensuring that practitioners have the skills and knowledge to successfully treat and manage severe and acute malnutrition. By using Google analytics, we have seen the power of using LinkedIn as a tool for health promotion, and will continue to use it.